Inspiration

Peter Gardell

14 years ago

With so many innovative business models out there, we can easily think of ways to improve our day-to-day office operations.

I was in the Apple store recently; actually I was in the store many times recently which I am sure Steve Jobs liked. Very cool place, the appearance is striking, clean, uncluttered; nothing there to distract your attention from their products. Even the area for kids was clean, no fingerprints on the computer monitors, no junk on the floor. There was a person walking around who was just cleaning all the monitors and counters.

The associate quickly comes up and asks if I need assistance. Very knowledgeable of the hardware and the software that Apple has to offer in the store and online. They have the answers for the various questions, but they also have been empowered to say they don't know. If they do say that, then they immediately find someone who does know. If they needed to demonstrate something, they quickly did it on one of the Macs or iPhones.

My experience in Apple made me wonder how I could utilize some of the technology I already have to improve my patients' experience - to make them raving fans.

Incorporating the iPad for patient education is a fairly quick and easy practice adaptation, since most of us photograph our cases anyway. Use these photos to show patients what you have done and what you are capable of, and your case acceptance will go through the roof.

Checking out is a quick swipe of the credit card, a keying in of an e-mail address and done. No wasted motion. These very efficient systems don't waste the time of the customer or the staff.

When you implement technology into your practice with purpose and vision, it is a wonderful addition to your business.