Ivoclar Vivadent today announced the launch of its new website, www.smiletothemax.com, which provides consumers with easy-to-understand information about IPS e.max, a leading metal-free esthetic dental treatment. The website features nine real-world men and women who transformed their own smiles and lives with IPS e.max®, and also serves as a comprehensive resource for dentists, laboratories and especially patients who are interested in improving their smiles. This new website shows today’s dental consumers that it’s never been easier for them to have the attractive and healthy smile they’ve always wanted.

Attached at the bottom is the whole press release to download!