Somestimes when doing a procedure that involves CEREC, I forget how incredible it may appear to a patient. I had a patient yesterday who we were replacing a crown for. What was potentially complicated about it was that the crown was a retainer for her partial. After trying in the crown and making sure it fit the tooth and the partial, the patient remarked, 'I sure am lucky you can make this crown here in one appointment and have it fit my tooth and partial.' To tell you the truth, I had forgotten how incredible this procedure was in the eyes of the patient. I followed up with her on how this technology can be a definite benefit to my patients as she had observed.

I consider this exchange a behavioral moment, an exchange that really can't be scheduled. When these happen, I find that they are powerful times in our interactions with patients. To take advantage, you must be aware that they are happening. Are you and your staff aware? You may find that these moments can be very instrumental to the success of your practice.