Guiding Principle
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It's amazing how simple words can make someone's day! My wife is a dentist as well, and essentially has a completely different practice, at the same location. She has been diligently working hard on social media projects for our office, including her InvisalignGal Facebook page. Fred Joyal, of 1-800-Dentist fame, did a drive-by post and paid her compliments on her efforts. She was giddy all day for the recognition from probably the most well-versed person in dentistry when it comes to marketing matters. Fred authored a book called "Everything is Marketing." And he means EVERYTHING! Take advantage of anything you do with CEREC. If patients have other indirect restorations in their mouths, make sure to point out that this experience is different than what they had done in the past. Have them hit start on the milling machine. Have them excited about their visit to the dental office so they can spread the word to their family, friends, and colleagues. Over the last 12 years, we have built our practice based on this simple principle.
