We know we have a great piece of technology to treat our patients. That's a given. What is not a given is what our patients want. And without knowing this, we may not be given the chance to use this technology.

The best way to find out? Ask questions.

Find out what is important to them. Ask open-ended questions. Find out why they are in your office, what led to a change in dentists, what has been going on since their last visit, etc.

Then LISTEN, really LISTEN.

Don't form an opinion or another question until you listen to what the patient is saying. Then help them with what you have learned, not what you have taught them.

Try it. You may find yourself using the CEREC technology more often!!